What Apex families can count on
We already know this area
Bella Casa, Salem Village, and Haddon Hall. We've been serving Wake County families long enough that these aren't just names on a map to us.
Your child gets one consistent therapist
Someone who remembers what made them smile last week, someone who knows your family's rhythm and builds on it every session.
Insurance handled before your child ever meets their therapist
Including NC Medicaid, verified before day one, so nothing surprises you when services begin.
Communication & Connection
Daily Life & Independence
Emotional & Behavioral Growth
Whatever your child is working on, our Apex team builds a plan around it — not a generic template, but real progress for your real child.
Jessica Labrovic
Bachelors in Special Education, Masters in ABA
Regional BCBA
Jessica Labrovic, BCBA, has been practicing in the field of Applied Behavior Analysis since 2015, with experience providing services across clinic, school, and home-based settings. Throughout her career, she has worked with individuals of varying ages and skill levels, specializing in the assessment and treatment of autism spectrum disorder and other developmental disabilities. As the Regional BCBA for North Carolina, Jessica is dedicated to mentoring and supporting clinical staff while maintaining high standards of care. She is passionate about providing compassionate, individualized, and evidence-based treatment focused on meaningful outcomes for clients and their families. Jessica values collaboration with caregivers, educators, and interdisciplinary teams to ensure consistency and promote long-term success across environments.
Angel Urbin
M.Ed, BCBA, LBA
BCBA
Angel Urbin brings more than 25 years of experience in behavior modification, beginning her career in animal training with marine mammals, guide dogs, and a variety of domestic and exotic animals. She has been a Board Certified Behavior Analyst (BCBA) for nearly 10 years, with a passion for early intervention and experience working with autistic individuals ages 18 months to 19 years across schools, homes, clinics, and camps. Outside of work, Angel enjoys time with her dog Stella, fitness, good food, the beach, concerts, and friends and family.
Eli Millman
North Carolina State Director
Eli Millman is the North Carolina State Director at Blossom ABA Therapy, where he leads operations and growth across the state. Blossom ABA provides compassionate, evidence-based Applied Behavior Analysis therapy to children diagnosed with Autism Spectrum Disorder, serving families across Georgia, Tennessee, North Carolina, and Virginia. Eli began his career as a behavioral technician, working directly with children on the front lines of ABA therapy. That hands-on experience shapes how he leads today — he understands firsthand what clinicians face daily, and his focus is on building teams and systems that let them do their best work: expanding access to care, supporting BCBAs and RBTs, and ensuring every family feels heard and supported from their first call onward.
Alison Saenz
Executive Assistant/Case Manager
Alison Saenz is the NC Executive Assistant and Case Manager at Blossom ABA Therapy, bringing over four years of experience in business growth and leadership along with a strong commitment to delivering exceptional support and fostering collaborative teamwork. She plays a key role in streamlining operations and enhancing processes while supporting clinical teams and families to ensure high-quality, client-centered care. Passionate about customer satisfaction, continuous improvement, and sustainable growth, Alison is dedicated to expanding access to effective ABA services while contributing to a positive, thriving organizational culture.
We speak insurance so you don't have to
We accept the following plans in North Carolina, including NC Medicaid:
Don't see your plan?
Call us anyway. We'd rather spend five minutes checking than have you wonder.
01
Just tell us about your child. No pressure, just a real conversation.
02
Including NC Medicaid, so you know exactly what to expect before anything begins.
03
Their personality, their strengths, their diagnosis. Everything that makes them who they are.
04
On your schedule, in the space where your child already feels safe.
Lauren C., Bella Casa
We have commercial insurance through my employer and it still felt complicated. Blossom sorted everything before day one and made sure we understood exactly what was covered. That preparation made a real difference.
Brian T., Salem Village
My son lights up when his therapist arrives. They've built a real relationship over months of sessions, and I can see how much that continuity helps him stay regulated and ready to work.
Nina K., Haddon Hall
We started early intervention when our daughter was just over two. Within a few months she was making eye contact more consistently and starting to point at things she wanted. Those small steps add up faster than you'd expect.
James O., West Lake
Getting started was so straightforward. We made one call, explained our situation, and were walked through every step. There was no runaround and no waiting weeks just to hear back.
